
How do you get the most out of a small advertising budget?
One of the most important things to know about advertising (regardless of how much money you have) is that you need be advertising your product or service to the people who want or need your product or service.
That just sounds too obvious right?
Well, not everyone thinks about this.
A lot of people just listen to the sales rep from their local newspaper or radio, but unfortunately this isn’t always the best solution. The sales rep is only interested in selling one product - their own.
It’s highly unlikely you’ll get an unbiased opinion from a sales rep selling one product.
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