Why Some People Say Direct Marketing Doesn’t Work.

Whether you’ve had a good run at Direct Marketing or not, you really need to consider some hard truths. The media spend on Direct Marketing in Australia is in excess of $6 billion!

This means the average Australian businesses spends more than 50% of their advertising budget on Direct Marketing.

Either a lot of people are deceived, or there’s some reason why it works for some and not for others. What’s the secret? Why do so many business people say direct marketing doesn’t work? How can this be?

We thought it might be interesting to find out why a huge number of business people say direct marketing doesn’t work. What is it that makes them say ‘been there, done that, didn’t work’.

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March 3rd, 2008 | Permalink | No Comments