Consumers like technology. It’s that SIMPLE. And, it’s not even about technology that can be bought and sold – it’s about technology used in the places where consumers buy.
According to Fujitsu Australia, “almost half of consumers would increase spending with a retailer, providing that the retailer had invested in the latest smart technology.”
The study done by Fujitsu asked consumers a broad range of questions dealing with spending habits in respect to technology. Naturally, the internet and retail websites were touched upon. Apparently, well over half of those responding to questions commented that they would be more likely to deal with a retailer who offered an easy-to-use website as an alternative to brick and mortar store locations. This is not to say that the website should replace the actual store.
In following with international trends, Australian consumers are asking grocers and other retailers to offer handheld assistants to make the shopping experience more efficient. This would be a great way for retailers to attract busy clientele who prefer convenience, and might be willing to pay a premium for the service.
Obviously, the goal of retailers must always be to deliver to customers the quality of product and services that the consumer desires. Today’s market place is a bit different than that of the past, with consumers demanding convenience and stating that price considerations are actually now coming in second to available technology and the value of convenience.
