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Rudy Labordus

Internationally acclaimed author, marketing strategist and speaker. Rudy has been instrumental in helping launch and develop several multi million dollar businesses around Australia. He excels in developing innovative, strategic and creative solutions that produce exceptional results for his clients.

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Posts Tagged ‘business’

26 Reasons why people buy

SaleAre you wanting to create a new product but don’t know what to create?

Are you looking for a benefit headline that will draw people to your ad?

Do you want to know what motivates people to part with their hard earned cash?

Well here’s a real simple list of reasons that motivate people to ‘buy’. Use it to develop a new niche product, develop a headline or at the very least just consider these things before you spend any money on advertising or marketing. I hope it helps.

More…

February 17th, 2008 | Permalink | No Comments AddThis Social Bookmark Button

10 ways to advertise on a shoe-string budget!

Finding Change

How do you get the most out of a small advertising budget?

One of the most important things to know about advertising (regardless of how much money you have) is that you need be advertising your product or service to the people who want or need your product or service.

That just sounds too obvious right?

Well, not everyone thinks about this.

A lot of people just listen to the sales rep from their local newspaper or radio, but unfortunately this isn’t always the best solution. The sales rep is only interested in selling one product - their own.

It’s highly unlikely you’ll get an unbiased opinion from a sales rep selling one product.

More…

February 9th, 2008 | Permalink | No Comments AddThis Social Bookmark Button

adpack - 125,000 marketing ideas

adpack - 125,000 marketing ideasGenerate new sales and extra profits with adpack.

If you’ve ever been stuck developing ideas to successfully promote your business, services or products, you should take a serious look at adpack.

adpack is an exciting new advertising and marketing ‘idea machine’ for business. It’s revolutionising the way business people tackle the challenge of advertising.

adpack gives you a very cost effective, easy and innovative way to effectively launch, promote and build a business.

In fact, the ‘lateral thinking’ process in adpack helps you develop up to 125,000 different, exciting and innovative ways to promote your business.

All for less than the cost of a small ‘one-off’ ad.

Adpack is also a great brainstorming and team building tool.

It’s guaranteed to make a profound positive impact in your business or you get your money back. You really can’t lose!

Definately worth a look! www.adpack.com

December 17th, 2007 | Permalink | No Comments AddThis Social Bookmark Button

Tradeshows - Lead Generation

Do you find that your business is not generating new and fresh leads on a regular basis? It could be that simply are not putting your image out there where consumers can find it!

Tradeshows make it easy!

Whether you are a wholesaler, a retailer or an internet service provider, there is a tradeshow designed for businesses like yours to get the word out there. Sure, from the surface it looks like the product and service offerings are the main focus. However, as a business owner you need to look well-beyond the surface of trade shows.

What matters is PERCEPTION.

Tradeshows are about image. They are about getting your image out there to consumers and more importantly – to other businesses.

More…

January 4th, 2007 | Permalink | Comments (1) AddThis Social Bookmark Button

© 2008 Rudy Labordus

Neither the Company nor Rudy Labordus are offering advice in any professional capacity through this communication.
The information provided in this newsletter is for educational and discussion purposes only.
There is no intention to create any advisor/client relationship in respect of the information given.

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