An experiment was held one day with caterpillars.
On the rim of a clay pot which held a plant, a biologist lined up several caterpillars so that the leader was head to tail with the last caterpillar.
The tiny creatures circled the rim of the pot for a full week. Not once did any of them break away to go over to the plant and eat.
Eventually, all caterpillars died from exhaustion and starvation.
The story of the processional caterpillars is a kind of parable of human behavior. People are reluctant to break away from the rhythmic pattern of daily life. They don’t want to be different.
If you want to succeed in business, that is, to reach horizons and goals you haven’t reached yet, you need to change the things you’re doing now. Start doing things that are different and monitor your progress.
One of our clients who runs a retail water irrigation business changed its direction not so long ago. It did something radically different to anything it had done before. The result? Almost triple the result of its last campaign.
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Whether you’ve had a good run at Direct Marketing or not, you really need to consider some hard truths. The media spend on Direct Marketing in Australia is in excess of $6 billion!
This means the average Australian businesses spends more than 50% of their advertising budget on Direct Marketing.
Either a lot of people are deceived, or there’s some reason why it works for some and not for others. What’s the secret? Why do so many business people say direct marketing doesn’t work? How can this be?
We thought it might be interesting to find out why a huge number of business people say direct marketing doesn’t work. What is it that makes them say ‘been there, done that, didn’t work’.
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Are you wanting to create a new product but don’t know what to create?
Are you looking for a benefit headline that will draw people to your ad?
Do you want to know what motivates people to part with their hard earned cash?
Well here’s a real simple list of reasons that motivate people to ‘buy’. Use it to develop a new niche product, develop a headline or at the very least just consider these things before you spend any money on advertising or marketing. I hope it helps.
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Generate new sales and extra profits with adpack.
If you’ve ever been stuck developing ideas to successfully promote your business, services or products, you should take a serious look at adpack.
adpack is an exciting new advertising and marketing ‘idea machine’ for business. It’s revolutionising the way business people tackle the challenge of advertising.
adpack gives you a very cost effective, easy and innovative way to effectively launch, promote and build a business.
In fact, the ‘lateral thinking’ process in adpack helps you develop up to 125,000 different, exciting and innovative ways to promote your business.
All for less than the cost of a small ‘one-off’ ad.
Adpack is also a great brainstorming and team building tool.
It’s guaranteed to make a profound positive impact in your business or you get your money back. You really can’t lose!
Definately worth a look! www.adpack.com
