Internationally acclaimed author, marketing strategist and speaker. Rudy has been instrumental in helping launch and develop several multi million dollar businesses around Australia. He excels in developing innovative, strategic and creative solutions that produce exceptional results for his clients.
I thought some of you may appreciate some more insight into Googles Adwords positioning. This article, written by the Chief Economist at Google, Hal Varian shares some insights;
Many advertisers are concerned about the average position of their ads. Though this metric can be useful, it’s easy to misinterpret. This blog post is intended to help advertisers better understand the average position metric, its uses, and its limitations.
To begin with, it’s important to understand that there are two interpretations of the phrase “ad position.” The “page position” refers to the location on the page, such as “top ad 2” or “right-hand side ad 1.” The “auction position” is the rank of the ad in the auction that determines the order of the ads on the page. The critical point is that the reported average position metric is based on auction position, not page position.
Google is the holy grail for most of us marketers, and we try all sorts of tactics to get our client sites listed high in search results by getting people to like us with a facebook like or link to our story or even rate us or review us. Just do anything so there are muliple mentions and links pointing back to our sites.
And things like getting a facebook like gives us more credibility and a higher standing with Google, which in turn gives us a better chance of being number one in our search terms.
But I think – at least from a marketing perspective, Google has just trumped the facebook like concept by introducing their plus one (+1).
Starting in the USA, anyone doing a google search will see a little logo next to each of their search results, and if you like a site you can click on the icon (+1) to increase this number and show your support.
The higher the number, the better they rank.
I think it’s easy to predict that many people will now start to focus on the google +1 symbol into every aspect of their sites and this will become the new standard in everything, from reviews to blogs to web sites and everything internet within a very short time.
It’s a risk and it will possibly void your warranty on your iphone, but I like living on the edge, so I did it and it works fine. And besides I was really not happy that apple would make me pay $30 per month for something I am already paying for on my iPhone. I mean my iphone can tether my laptop to the internet, so why can’t it do the same for the iPad. It should. And it does. Apple just doesn’t want you to know it does!
So because apple don’t want you to do it, it won’t be something you can just download from the app store. You need to get around their strict screening rules. More…
