Internationally acclaimed author, marketing strategist and speaker. Rudy has been instrumental in helping launch and develop several multi million dollar businesses around Australia. He excels in developing innovative, strategic and creative solutions that produce exceptional results for his clients.
Over the past couple of months we’ve heard about how Google is making changes to SEO rankings and their SEM algorithms to promote LOCAL search. Well below is a great video produced by Google showing the importance of online search to impact on offline sales. Good to hear it straight from Google’s mouth.
I thought some of you may appreciate some more insight into Googles Adwords positioning. This article, written by the Chief Economist at Google, Hal Varian shares some insights;
Many advertisers are concerned about the average position of their ads. Though this metric can be useful, it’s easy to misinterpret. This blog post is intended to help advertisers better understand the average position metric, its uses, and its limitations.
To begin with, it’s important to understand that there are two interpretations of the phrase “ad position.” The “page position” refers to the location on the page, such as “top ad 2” or “right-hand side ad 1.” The “auction position” is the rank of the ad in the auction that determines the order of the ads on the page. The critical point is that the reported average position metric is based on auction position, not page position.
It’s a risk and it will possibly void your warranty on your iphone, but I like living on the edge, so I did it and it works fine. And besides I was really not happy that apple would make me pay $30 per month for something I am already paying for on my iPhone. I mean my iphone can tether my laptop to the internet, so why can’t it do the same for the iPad. It should. And it does. Apple just doesn’t want you to know it does!
So because apple don’t want you to do it, it won’t be something you can just download from the app store. You need to get around their strict screening rules. More…
I’m starting a path of testing web sites that offer ‘free’ advertising. I’ll report back which ones actually deliver what they promise. The first one I’m testing is adlandpro.
