Marketing
How do you get the most out of a small advertising budget?
One of the most important things to know about advertising (regardless of how much money you have) is that you need be advertising your product or service to the people who want or need your product or service.
That just sounds too obvious right?
Well, not everyone thinks about this.
A lot of people just listen to the sales rep from their local newspaper or radio, but unfortunately this isn’t always the best solution. The sales rep is only interested in selling one product - their own.
It’s highly unlikely you’ll get an unbiased opinion from a sales rep selling one product.
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Do you know what post-click tracking is, and why it is one of the most effective techniques for measuring the Return on Investment of your E-marketing efforts?
For those who are not familiar with post-click tracking, you are probably a bit tired of hearing marketing professionals use similar terms that leave you nothing but confused. Let me give you a very simple definition of post-click tracking – and show you why it can be very valuable.
Post-Click Tracking is a method by which you, the site owner, can track the user’s movements and activities on your website. To get this information, you will need to install a small file, known as a cookie, on the user’s computer. The purpose of this file is to gather, and return to you, identifying information about the user including the pages on your site that they have visited and any purchases that they have made.
That’s really all there is to it, in terms of a definition. Sure, implementation is not simple. However, keep in mind that once you establish a tracking system the logistics happen automatically.
How Does this Help to Maximize RIO Measurement?
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Do you find that your business is not generating new and fresh leads on a regular basis? It could be that simply are not putting your image out there where consumers can find it!
Tradeshows make it easy!
Whether you are a wholesaler, a retailer or an internet service provider, there is a tradeshow designed for businesses like yours to get the word out there. Sure, from the surface it looks like the product and service offerings are the main focus. However, as a business owner you need to look well-beyond the surface of trade shows.
What matters is PERCEPTION.
Tradeshows are about image. They are about getting your image out there to consumers and more importantly – to other businesses.
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Consumers like technology. It’s that SIMPLE. And, it’s not even about technology that can be bought and sold – it’s about technology used in the places where consumers buy.
According to Fujitsu Australia, “almost half of consumers would increase spending with a retailer, providing that the retailer had invested in the latest smart technology.”
The study done by Fujitsu asked consumers a broad range of questions dealing with spending habits in respect to technology. Naturally, the internet and retail websites were touched upon. Apparently, well over half of those responding to questions commented that they would be more likely to deal with a retailer who offered an easy-to-use website as an alternative to brick and mortar store locations. This is not to say that the website should replace the actual store.
In following with international trends, Australian consumers are asking grocers and other retailers to offer handheld assistants to make the shopping experience more efficient. This would be a great way for retailers to attract busy clientele who prefer convenience, and might be willing to pay a premium for the service.
Obviously, the goal of retailers must always be to deliver to customers the quality of product and services that the consumer desires. Today’s market place is a bit different than that of the past, with consumers demanding convenience and stating that price considerations are actually now coming in second to available technology and the value of convenience.
Many business owners hear the phrase public relations, and they think that it matters only for large companies with a national or global presence. I am here to tell you…
PR matters to every business!
To begin, let’s look at what Public Relations is. It’s simply a technique for getting other people to accept whatever it is that you are telling them. And, quite honestly sometimes that packaging of an idea is MUCH more important than the idea itself.
Consider for a moment, the way that politicians use image consultants to dress up the way they are perceived by the public. In general, these image consultants ignore the political issues being addressed by the politician and focus on appearance, speaking ability and overall image.
Now, think about how an image consultant might approach your business. Do you portray an environment where the employees matter? Do you practice environmentally friendly manufacturing techniques? Is your company image flashy, and does your advertising grab the attention of passers-by? You will notice that I did not mention the services or products that you offer, even once.
PR is all about image!
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