Internationally acclaimed author, marketing strategist and speaker. Rudy has been instrumental in helping launch and develop several multi million dollar businesses around Australia. He excels in developing innovative, strategic and creative solutions that produce exceptional results for his clients.
If you have the time, have a look at the following link and see how web professionals are beating the crap out of the new target site in the US. It’s clearly a dogs breakfast, has more than likely been outsourced to India and is costing them dearly in lost clients, lost traffic and damage to their brand. They will lose much more than they saved.
I’ve found the same dealing with several indian companies over the last year. Very time consuming to deal with, only give you ‘exactly’ what you want, don’t read between the lines, can’t think for themselves and certainly have no idea about business or what’s needed to make a site customer friendly.
Mind you they are not all like that, but in my experience 4/5 have been.
Brand owners and marketers have a unique opportunity to benefit from changes to the internet’s domain naming system that will make it easier and more intuitive for consumers to find brands online, according to an expert.
Speaking at the annual AIMIA V21 conference, the CEO of AusRegistry International Adrian Kinderis said that the global governing body for domain names has flagged late June as the starting date for a migration from the traditional .com system to branded domain names (ie. flights.qantas). More…
Google is the holy grail for most of us marketers, and we try all sorts of tactics to get our client sites listed high in search results by getting people to like us with a facebook like or link to our story or even rate us or review us. Just do anything so there are muliple mentions and links pointing back to our sites.
And things like getting a facebook like gives us more credibility and a higher standing with Google, which in turn gives us a better chance of being number one in our search terms.
But I think – at least from a marketing perspective, Google has just trumped the facebook like concept by introducing their plus one (+1).
Starting in the USA, anyone doing a google search will see a little logo next to each of their search results, and if you like a site you can click on the icon (+1) to increase this number and show your support.
The higher the number, the better they rank.
I think it’s easy to predict that many people will now start to focus on the google +1 symbol into every aspect of their sites and this will become the new standard in everything, from reviews to blogs to web sites and everything internet within a very short time.
