Whether you’ve had a good run at Direct Marketing or not, you really need to consider some hard truths. The media spend on Direct Marketing in Australia is in excess of $6 billion!
This means the average Australian businesses spends more than 50% of their advertising budget on Direct Marketing.
Either a lot of people are deceived, or there’s some reason why it works for some and not for others. What’s the secret? Why do so many business people say direct marketing doesn’t work? How can this be?
We thought it might be interesting to find out why a huge number of business people say direct marketing doesn’t work. What is it that makes them say ‘been there, done that, didn’t work’.
More…
Are you wanting to create a new product but don’t know what to create?
Are you looking for a benefit headline that will draw people to your ad?
Do you want to know what motivates people to part with their hard earned cash?
Well here’s a real simple list of reasons that motivate people to ‘buy’. Use it to develop a new niche product, develop a headline or at the very least just consider these things before you spend any money on advertising or marketing. I hope it helps.
More…
How do you get the most out of a small advertising budget?
One of the most important things to know about advertising (regardless of how much money you have) is that you need be advertising your product or service to the people who want or need your product or service.
That just sounds too obvious right?
Well, not everyone thinks about this.
A lot of people just listen to the sales rep from their local newspaper or radio, but unfortunately this isn’t always the best solution. The sales rep is only interested in selling one product – their own.
It’s highly unlikely you’ll get an unbiased opinion from a sales rep selling one product.
More…
Do you know what post-click tracking is, and why it is one of the most effective techniques for measuring the Return on Investment of your E-marketing efforts?
For those who are not familiar with post-click tracking, you are probably a bit tired of hearing marketing professionals use similar terms that leave you nothing but confused. Let me give you a very simple definition of post-click tracking – and show you why it can be very valuable.
Post-Click Tracking is a method by which you, the site owner, can track the user’s movements and activities on your website. To get this information, you will need to install a small file, known as a cookie, on the user’s computer. The purpose of this file is to gather, and return to you, identifying information about the user including the pages on your site that they have visited and any purchases that they have made.
That’s really all there is to it, in terms of a definition. Sure, implementation is not simple. However, keep in mind that once you establish a tracking system the logistics happen automatically.
How Does this Help to Maximize RIO Measurement?
More…
Do you find that your business is not generating new and fresh leads on a regular basis? It could be that simply are not putting your image out there where consumers can find it!
Tradeshows make it easy!
Whether you are a wholesaler, a retailer or an internet service provider, there is a tradeshow designed for businesses like yours to get the word out there. Sure, from the surface it looks like the product and service offerings are the main focus. However, as a business owner you need to look well-beyond the surface of trade shows.
What matters is PERCEPTION.
Tradeshows are about image. They are about getting your image out there to consumers and more importantly – to other businesses.
More…
