Internationally acclaimed author, marketing strategist and speaker. Rudy has been instrumental in helping launch and develop several multi million dollar businesses around Australia. He excels in developing innovative, strategic and creative solutions that produce exceptional results for his clients.
SEO builds an asset where advertising is an expense.
Most people don’t like expenses, but they do like investing in assets that deliver long term dividends.
Advertising is a quick fix. It’s an expense that (hopefully) delivers results, but it’s all over when you stop spending money.
SEO is an investment in a future asset since the work helps generate long-term ‘income producing’ free traffic for many months and sometimes even years. It builds your brand, your authority and your position in the eyes of the public and most importantly it gives you a steady stream of free traffic. As a bonus it also improves the value of your business – in the business re-sale market, the business that can demonstrate a steady stream of visitors can also demand a higher price for their business.
So no matter which way you view it – it’s definitely a good long term asset – paying not only dividends but also adding to the value of the business long term.
This is not new news, but this video is really good. It was created by Google to educate everyone about how Google ranks your ads. If you listen carefully you’ll learn how to keep the cost of your ads low while staying on top of your competitors who may be paying MORE than you! Definitely worth a look.
On the rim of a clay pot which held a plant, a biologist lined up several caterpillars so that the leader was head to tail with the last caterpillar.
The tiny creatures circled the rim of the pot for a full week. Not once did any of them break away to go over to the plant and eat.
Eventually, all caterpillars died from exhaustion and starvation.
The story of the processional caterpillars is a kind of parable of human behavior. People are reluctant to break away from the rhythmic pattern of daily life. They don’t want to be different.
If you want to succeed in business, that is, to reach horizons and goals you haven’t reached yet, you need to change the things you’re doing now. Start doing things that are different and monitor your progress.
One of our clients who runs a retail water irrigation business changed its direction not so long ago. It did something radically different to anything it had done before. The result? Almost triple the result of its last campaign. More…
Before you spend one dollar, before you create your offer, before you decide on what media to use and before you write even one word of your ad, email or letter, you must understand your customer.
This one key will help you save money on advertising while generating more leads and making more money. Understanding your customers will not only help reduce the amount of money you need to spend on advertising, but it will also help you streamline your product selection and your entire business focus!
The industry refers to this as your TARGET MARKET or DEMOGRAPHIC. It might sound all very technical, but stick with me – this would have to be one of THE most important areas of your business that you MUST get right.
Before you spend one dollar, before you create your offer, before you decide on what media to use and before you write even one word of your ad, email or letter, you must understand your customer.