Is Database Marketing the Ticket to Soaring Profits?
Absolutely!!!
If you aren’t using database marketing, you are DEFINITELY MISSING a REVOLUTIONARY TACTIC that is making effective marketers MILLIONS!
Marketers everywhere are quickly learning that if they aren’t using database marketing – they are missing out on profits that really are right at their fingertips. Real estate agents have been using database marketing for years, and I’ll bet they would have stopped long ago if the approach wasn’t working!
So, what exactly is database marketing?
The process is actually very much like that old saying…boy meets girl, boy passes girl a note, boy marries girl! YES, it is THAT SIMPLE!
You make contact with a potential customer, get their name, and send them a note.
BAM!
If all goes well, you’ll have a customer for life!
AND
You don’t even need a website!
How does it work?
Database marketing starts with a simple database, or even a simple spreadsheet, that contains valuable customer information including name and contact information. The most effective data collections will not only contain information about current customers, but they will also have separate sections for past customers and possible sales leads. You have to start somewhere, though.
If you haven’t gathered information about prospects in the past – it’s not going to severely impact your ability to profit in the future!
Why is database marketing so effective?
Remember that I mentioned real estate agents earlier. Using database marketing, real estate agents are able to capture a great deal of information about their clients and leads, information which allows the agent to use direct response marketing to grab the recipient’s attention.
For example, if a real estate agent wants to advertise a new home for sale in their local area they can simply query their database for potential buyers who are interested in homes with the same number of bedrooms and send them what appears to be a personalized email containing information about the home.
And, it doesn’t stop there!
With database marketing, you can develop personalized newsletters that are automatically sent to everyone in your database – or those who meet specific criteria that YOU define!
It sounds simple, but what’s the catch?
Truth be told, there really isn’t a catch. As long as you have a method for capturing and storing information about your customers and leads… database marketing is truly right at your fingertips!
Don’t worry if you aren’t a database expert!
You can use a simple wizard that comes with most database software – or even a pre-made template – to set up your database! It’s then just a matter of getting the information into the right place.
Alright – so WHAT can I do with database marketing?
The BETTER your DATABASE, the MORE your can GATHER!
The MORE you GATHER, the MORE you can STORE!
The MORE your STORE, the MORE you PROFIT!
The answer is… with database marketing, you can do MORE!
So, where do I start?
Database marketing is CYCLICAL. You need somewhere to start, and if you have a website – it’s probably a great place to begin the cycle. Let’s take a look at the database marketing cycle to see how easy it really is to get started!
- Your website must GRAB the visitor’s attention and offer them something valuable in exchange for something even MORE valuable, their contact information. Consider offering discounts, special reports or even free e-books to customers who share their contact information.
- That information will then feed into your database, where it can be divided into marketing lists.
- You can then use the marketing lists to direct advertising to the right audience.
- Of course, your direct advertising will prompt your recipients to go right back to where they started, your website.
No website? No worries!
You DO NOT NEED A WEBSITE to use database marketing! If you have a way to collect information from your customers and leads – you can use this technique. Here are some businesses that can benefit from database marketing:
• Small Resale Boutique
Have customers complete a small card with contact information with the promise of coupons and a free birthday surprise! You can send discount coupons a few times a year and maybe an extra coupon during the customer’s birthday month. In exchange, you now have a mailing list full of customers to whom you can send advertising materials!
• Used Car Sales
Offer a drawing for a free car wash every month, obviously you will need to have the name, address and phone number of everyone who enters the contest! What you are really doing is expanding your target audience!
Database marketing is an awesome way to maximize your return on investment!
(No Ratings Yet)
Loading ...This entry was posted on Saturday, November 11th, 2006 at 9:23 pm, is filed under Advertising, Marketing and was viewed 575 time(s). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
