Internationally acclaimed author, marketing strategist and speaker. Rudy has been instrumental in helping launch and develop several multi million dollar businesses around Australia. He excels in developing innovative, strategic and creative solutions that produce exceptional results for his clients.
SEO builds an asset where advertising is an expense.
Most people don’t like expenses, but they do like investing in assets that deliver long term dividends.
Advertising is a quick fix. It’s an expense that (hopefully) delivers results, but it’s all over when you stop spending money.
SEO is an investment in a future asset since the work helps generate long-term ‘income producing’ free traffic for many months and sometimes even years. It builds your brand, your authority and your position in the eyes of the public and most importantly it gives you a steady stream of free traffic. As a bonus it also improves the value of your business – in the business re-sale market, the business that can demonstrate a steady stream of visitors can also demand a higher price for their business.
So no matter which way you view it – it’s definitely a good long term asset – paying not only dividends but also adding to the value of the business long term.
If you have the time, have a look at the following link and see how web professionals are beating the crap out of the new target site in the US. It’s clearly a dogs breakfast, has more than likely been outsourced to India and is costing them dearly in lost clients, lost traffic and damage to their brand. They will lose much more than they saved.
I’ve found the same dealing with several indian companies over the last year. Very time consuming to deal with, only give you ‘exactly’ what you want, don’t read between the lines, can’t think for themselves and certainly have no idea about business or what’s needed to make a site customer friendly.
Mind you they are not all like that, but in my experience 4/5 have been.
This is not new news, but this video is really good. It was created by Google to educate everyone about how Google ranks your ads. If you listen carefully you’ll learn how to keep the cost of your ads low while staying on top of your competitors who may be paying MORE than you! Definitely worth a look.
Brand owners and marketers have a unique opportunity to benefit from changes to the internet’s domain naming system that will make it easier and more intuitive for consumers to find brands online, according to an expert.
Speaking at the annual AIMIA V21 conference, the CEO of AusRegistry International Adrian Kinderis said that the global governing body for domain names has flagged late June as the starting date for a migration from the traditional .com system to branded domain names (ie. flights.qantas). More…
Over the past couple of months we’ve heard about how Google is making changes to SEO rankings and their SEM algorithms to promote LOCAL search. Well below is a great video produced by Google showing the importance of online search to impact on offline sales. Good to hear it straight from Google’s mouth.
