This site is a significant find.
[1] Shows some great landing page concepts
[2] It’s a great (free) AB test results site giving loads of ‘quick overview’ test results for a number of larger brands.
It’s really fascinating to see what a little tweak can do on a landing page.
This is one example, but click on the home link to see a list of their others.
It’s a risk and it will possibly void your warranty on your iphone, but I like living on the edge, so I did it and it works fine. And besides I was really not happy that apple would make me pay $30 per month for something I am already paying for on my iPhone. I mean my iphone can tether my laptop to the internet, so why can’t it do the same for the iPad. It should. And it does. Apple just doesn’t want you to know it does!
So because apple don’t want you to do it, it won’t be something you can just download from the app store. You need to get around their strict screening rules.
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I’m starting a path of testing web sites that offer ‘free’ advertising. I’ll report back which ones actually deliver what they promise. The first one I’m testing is adlandpro.
An experiment was held one day with caterpillars.
On the rim of a clay pot which held a plant, a biologist lined up several caterpillars so that the leader was head to tail with the last caterpillar.
The tiny creatures circled the rim of the pot for a full week. Not once did any of them break away to go over to the plant and eat.
Eventually, all caterpillars died from exhaustion and starvation.
The story of the processional caterpillars is a kind of parable of human behavior. People are reluctant to break away from the rhythmic pattern of daily life. They don’t want to be different.
If you want to succeed in business, that is, to reach horizons and goals you haven’t reached yet, you need to change the things you’re doing now. Start doing things that are different and monitor your progress.
One of our clients who runs a retail water irrigation business changed its direction not so long ago. It did something radically different to anything it had done before. The result? Almost triple the result of its last campaign.
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Before you spend one dollar, before you create your offer, before you decide on what media to use and before you write even one word of your ad, email or letter, you must understand your customer.
This one key will help you save money on advertising while generating more leads and making more money. Understanding your customers will not only help reduce the amount of money you need to spend on advertising, but it will also help you streamline your product selection and your entire business focus!
The industry refers to this as your TARGET MARKET or DEMOGRAPHIC. It might sound all very technical, but stick with me – this would have to be one of THE most important areas of your business that you MUST get right.
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